The Brand Lab Podcast
Welcome to The Brand Lab—your go-to podcast for branding, innovation, and promotional product trends. Perfect for Gen Z entrepreneurs, Millennial marketers, and creative visionaries, we deliver insider tips, groundbreaking strategies, and real stories from industry experts. Explore sustainability, speed-to-market solutions, and viral social media campaigns shaping the future of branding. Get inspired, innovate, and turn ideas into reality!
Episode 1: Building Futures – The Boom in Non-Residential Construction
Non-residential construction is booming as sleek offices and innovative factories redefine how we work and collaborate. This episode explores how these new spaces are shaping work culture, boosting employee satisfaction, and setting the stage for a more connected and inspired future.
Episode 2: Digital Domination–Tech Growth. Businesses Buying Tech Platforms.
Tech's evolving fast, with businesses racing to adopt innovative solutions for a smarter future. Tune in to uncover how the rise of tech is reshaping our daily lives & workspaces, pushing sustainability to the forefront, creating endless possibilities to stay connected in a digital world.
Episode 3: Retail Revival – What’s Trending in Consumer Spaces
The retail world is transforming, with grand openings and rebranding campaigns bringing fresh energy to consumer spaces. Discover how the resurgence of retail is creating opportunities for brands to connect with their audiences in more personal, sustainable, and innovative ways.
Episode 4: Power Tools and Possibilities – Trends in Electrical Equipment and Appliances.
From cutting-edge appliances to innovative tools, the electrical equipment industry is powering up like never before. In this episode, we dive into how these advancements are driving growth in manufacturing, redefining functionality, and setting new standards for quality and sustainability.
Episode 5: On the Move – Freight Growth and Logistics
The logistics industry is picking up speed, with freight growth revolutionizing how goods move across the globe. Explore how these shifts are creating new challenges and opportunities for transportation, efficiency, and innovation in the ever-evolving world of logistics.
Episode 6: Big-Ticket Brilliance – Consumer Spending in 2025
Luxury is on the rise as consumer spending on big-ticket items takes center stage. From high-end cars to designer furniture, this episode examines what’s driving the shift toward premium purchases and how these trends are shaping lifestyles and consumer expectations for exclusivity and quality.
Episode 7: ZipShip: The Promo Game-Changer
In a world where speed is everything, ZipShip is a same day production services that is transforming the promo products industry. From meeting last-minute deadlines to redefining client satisfaction, this podcast explores why fast and flexible solutions like ZipShip are a must-have for today’s e-commerce distributors and young entrepreneurs. Whether you’re navigating hustle culture, managing a side gig, or leading a business, discover how ZipShip is setting the pace for efficiency, sustainability, and innovation.
Episode 8: Rooted in Impact: The Green Gallery Journey.
Step into the story of sustainability with Rooted in Impact: The Green Gallery Journey. Discover how urban reforestation is transforming cities across the U.S., one tree at a time. In this episode, we explore the power of collective action, the tangible benefits of planting 50,000 trees by 2025, and how choosing eco-friendly promotional products can make a real difference for communities and the planet. Listen now to hear all about the GREEN GALLERY collection by Gold Bond Inc.
Episode 9: Conference Swag That Stands Out
Conferences are back, and so is the demand for swag that truly stands out. In Conference Swag That Stands Out, we explore the trends redefining conference giveaways for 2025, from eco-friendly items and tech accessories to personalized gifts that attendees will love. Learn how to create memorable brand experiences that go beyond the booth and leave a lasting impression on your audience. If you have an upcoming event or are in charge of running one- this episode was made especially for you.
Episode 10: Fittings: The Experiential Trend
Step into the world of experiential marketing with Fitting Experiences with Sunglasses and Shoes. Discover how personalized fittings are redefining event swag by giving attendees the power of choice. From premium brands to concierge-level service, learn why these unforgettable experiences resonate deeply with Gen Z and Millennials, creating lasting memories and brand loyalty.
Episode 11: Promos That Pack a Punch: Programs x Gold Bond
Programs are more than giveaways—they're opportunities to create lasting connections. In Promos That Pack a Punch learn how programs drive customer loyalty, boost brand recognition, and deliver incredible ROI. This episode explores how to harness the power of promos to make an unforgettable impact.
Episode 12: Thought Partnering in Sales
Sales is evolving, and the best sellers are no longer just salespeople—they're thought partners. In Thought Partnering in Sales: A New Approach, we explore how prioritizing collaboration, customer needs, and value-driven strategies can transform the sales experience. Discover how this approach builds long-term relationships, engages Gen Z and Millennial audiences, and redefines success beyond quotas and transactions.
Episode 13: Gold Bond: From Pencils to Powerhouse – A Legacy of Innovation
How does a small Tennessee pencil company transform into an industry leader with over 12 product categories, 50+ awards, and a reputation for innovation? In this episode of The Brand Lab, we explore the remarkable journey of Gold Bond Inc. From its roots as Kingston Pencil Corporation to becoming a powerhouse in promotional products, this is a story of grit, family legacy, and forward-thinking leadership.
Episode 14: Mastering the Calendar: How to Unlock Client Insights and Plan Ahead
Ever had a client tell you they don’t have a marketing calendar? We’ve all been there. But here’s the truth: They do—they just don’t know it yet. In this episode of The Brand Lab, we’ll teach you how to help your clients uncover their internal and external marketing plans, even when they insist they don’t have one.
Episode 15: Gen Z & Millennial Consumer Trends
Gen Z and Millennials are reshaping the marketplace, and their priorities are clear: sustainability, speed, personalization, and a sense of community. Are you ready to meet their expectations?In this episode of The Brand Lab, we dive into the key trends driving consumer behavior among these influential generations and reveal how brands can stay ahead of the curve.
Episode 16: Gold Bond's Trendsetting Brands: Elevate Your Promo Game
In this episode of THE BRAND LAB, we delve into Gold Bond's curated selection of top-tier brands that resonate with Gen Z and Millennials. Discover what makes each brand stand out and how Gold Bond's commitment to offering real-time seasonal rotations ensures your promotional products are always on-trend. Learn why partnering with Gold Bond can elevate your branding strategy to new heights.
Episode 17: Back to School Boom: Cracking the College Market
Back-to-school season is here, and with it comes endless opportunities to connect with colleges and universities. In Back to School Boom: Cracking the College Market, we dive into creative strategies for targeting student recruitment, campus events, and dorm life essentials. From eco-friendly giveaways to high-impact dorm room gifts, discover how to make a lasting impression on this vibrant market.
Episode 18: Behind the Curtain: Bringing a Product to Life
Ever wonder what it takes to bring a product from concept to reality? In this episode, Behind the Curtain: Bringing a Product to Life, we dive into the intricate process of product development—from market research and design to production and launch. Discover the fascinating behind-the-scenes work that turns trends into timeless products, and how it’s all driven by data, collaboration, and a commitment to excellence.
Episode 19: Trade Show Hacks: Stand Out & Stay Top of Mind
Trade shows are a battlefield for attention, and only the boldest brands stand out. In this episode of THE BRAND LAB, we break down innovative, high-impact ways to make your booth the talk of the show. Forget generic swag—Gold Bond Inc. offers smart, strategic promotional products that drive engagement, spark conversations, and build lasting connections. Learn how to measure success with clever giveaways, gamify engagement, and leverage sustainability to draw in your ideal audience.
Episode 20: Welcome Kits That Wow: New Hire Gifts with Impact
Starting a new job is a big moment—so why do so many welcome kits feel so… forgettable? In this episode of The Brand Lab, we’re diving into next-level new hire gifts that don’t just sit in a drawer—they create a true brand connection from day one. We’re exploring three unique onboarding kits from Gold Bond Inc., built specifically for different roles and work environments. Whether you’re gearing up a hybrid worker, a road warrior, or a hands-on professional, we’ve got creative, meaningful solutions that set your brand apart.
Episode 21: Healthcare Essentials: Promo Products That Make an Impact
Healthcare professionals and patients alike rely on functional, high-quality products to enhance their daily routines. In this episode of The Brand Lab, we’re diving into some of Gold Bond’s best-selling healthcare promo products—items that bring value, utility, and brand visibility to the healthcare space. From must-have writing tools for nurses to hydration solutions for busy hospital shifts, we’ll explore how these innovative products meet real-world needs while strengthening brand engagement.
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Episode 22: The Great Office Comeback: Rethinking Work in 2025
The remote work era is shifting. Major U.S. law firms, including WilmerHale and Paul Weiss, are now requiring four-day in-office workweeks. But what does this mean for businesses, employees, and workplace culture? In this episode of The Brand Lab, we break down the return-to-office trend, explore its impact on productivity and company culture, and share expert tips for making the transition smoother. Whether you're a leader navigating policy changes or an employee adjusting to the new norm, this episode will help you thrive in a hybrid world.
Episode 23: Promo Programs: The Secret Sauce to Effortless Brand Growth
Ever wondered how big brands make ordering their branded merch seamless while maintaining engagement and consistency? The answer is programs! Whether it's a company store, a pop-up shop, or a corporate gifting strategy, programs simplify ordering, boost brand engagement, and streamline operations. In this episode, we’re breaking it down elementary school style—what programs are, why they matter, and how they help businesses scale effortlessly. Plus, we’ll explore real-world examples of successful programs and how you can implement them for your brand. Get ready to unlock hassle-free reorders, exclusive perks, and the ultimate brand experience—without the headaches. 🎧✨
Episode 24: 🚀 B2B Promo Programs: The Secret to Generating Leads & Retaining Clients
How do you stay top of mind with potential clients, keep your current customers engaged, and even upsell them on new services? The answer is B2B Promo Programs! These programs are designed to generate leads, secure sales appointments, and boost retention—all through strategic promotional products. In this episode, we’ll break down how B2B gifting works, why it’s a must-have strategy, and how companies are using Gold Bond’s innovative products and services to close more deals and keep customers happy. If you want to turn your promotional products into a lead-generating machine, this episode is for you! 🎧✨